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# Learn Product Market Fit

The Hub for Early-Stage Startup Product & Marketing

## Sitemaps

- [XML Sitemap](https://www.learnproductmarketfit.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Content](https://www.learnproductmarketfit.com/content/)
- [You Asked, I Answered: When do early-stage startup projections make sense and matter?](https://www.learnproductmarketfit.com/startup-financial-projections-when-do-they-make-sense-and-matter/) - Financial projections are useful at the beginning as a reasoning exercise . It helps you evaluate: Whether this is a business you want to run. Whe..
- [The Customer-Centric Startup: The 7 Crucial Product-Market Fit Benchmarks for Success](https://www.learnproductmarketfit.com/product-market-fit/) - Product-market fit is not a single inflection point, and the popular startup blueprint is wrong. Start here.
- [Product Roadmap: From Minimal Viable Product to Product-Market Fit](https://www.learnproductmarketfit.com/product-roadmap-from-minimal-viable-product-to-product-market-fit/) - Do you have a problem that you are passionate about solving? Before you hire a development shop and build out your solution, you want to have a clear idea of your product roadmap ahead of you. Start by verifying you’re confident with your answers to the following questions: Is the problem worth solving? Why are
- [The Most Valuable Problem Establishes a Solid Startup Business Foundation](https://www.learnproductmarketfit.com/the-most-valuable-problem-establishes-a-solid-startup-business-foundation/) - “Ah, yes. The problem question, “ wrote one entrepreneur when I asked. The dismissiveness teemed off this one sentence. I already knew he was off the rails. He did not establish the most valuable problem. Many new entrepreneurs believe from the beginning that because they experienced a problem, solving it will make a business. They
- [Grow & Scale Your Startup Business: The Final Benchmarks of Product-Market Fit](https://www.learnproductmarketfit.com/grow-scale-your-startup-business-the-final-benchmarks-of-product-market-fit/) - If you build it, will they come? Entrepreneurs and creators want to believe that if they build a startup business so amazing – and, of course! what they’re building is so amazing – people will naturally love it. All of the major media outlets will write about them and every new user will be an
- [A Step-by-Step Guide for Successful User Onboarding](https://www.learnproductmarketfit.com/a-step-by-step-guide-for-successful-user-onboarding/) - Spin the wheel: What’s going to elicit an eye-roll today? It's ☄️ The recently downloaded app that leaves you in utter confusion. ☄️ Creators & Product Innovators: Did you know you have 8 to 15 seconds to connect with a new user before they jump ship? There are thousands of amazing product ideas that start
- [Entrepreneurship is Scary, You're Not Alone, Get Some Sleep and Go Easy on Yourself](https://www.learnproductmarketfit.com/entrepreneurship-is-scary/) - Experiencing Burnout? Worrying about money, managing stress, battling imposter syndrome? Almost inevitable. Entrepreneurship is scary. But you're not alone!
- [Is Hiring a Developer for Your Startup Idea Your Next Step?](https://www.learnproductmarketfit.com/is-hiring-developer-next-step/) - Do you need a software developer? Lindsay breaks down what you need to know before spending lots of money on hiring a software developer.
- [How Many Questions Should I Ask On A Survey?](https://www.learnproductmarketfit.com/how-many-questions-on-a-survey/) - How your survey is structured is really, really important. Lindsay talks you through the 3 essential rules you should follow when writing your customer surveys.
- [Activate Your Network, A LinkedIn Challenge](https://www.learnproductmarketfit.com/activate-your-network/) - Increase your engagement on LinkedIn by activating your network. Lindsay shares a fun challenge she does to really activate her digital network.
- [The Four Basic Rules For Surveys](https://www.learnproductmarketfit.com/basic-rules-for-surveys/) - Don't know how to build an effective customer survey? Lindsay walks you through the 4 survey rules you NEED to know to get back qualitative customer feedback.
- [An Investor Told Me to Change My Product, Should I?](https://www.learnproductmarketfit.com/investor-told-me-to-change-my-product/) - Investor told you to change your product? Lindsay shares a cautionary tale about when this happened to her that will bring you pause before making any changes.
- [Startup Innovation Needs You to Lead Like a Woman](https://www.learnproductmarketfit.com/lead-like-a-woman/) - Women know nothing is harder than pretending to be what you’re not. Lindsay reminds entrepreneurs about the simple competitive advantage they have - being YOU.
- [Prototype vs. MVP: What's The Difference?](https://www.learnproductmarketfit.com/prototype-vs-mvp/) - Looking for the key difference between Prototype vs. MVP? Lindsay breaks it down for you in under 5 minutes.
- [Why It's Not Just About Building A Great Product](https://www.learnproductmarketfit.com/not-just-about-a-great-product/) - Your startups success relies more on just building a good product and landing page. Lindsay walks you through what factors really bring your startup success.
- [Paid Advertising Does Not Work for Early-Stage Startups](https://www.learnproductmarketfit.com/paid-advertising-does-not-work/) - Is paid advertising right for you? Lindsay walks you through why paid ads sound like an easy idea, but is one of the worst ways to validate your startup idea.
- [Nontechnical Founders: Offer Value To Your Audience BEFORE Hiring Software Developers](https://www.learnproductmarketfit.com/offer-value-before-hiring-software-developers/) - Hold out as long as you can before software development. If you’re a nontechnical founder, hiring software developers can wait.
- [Why Product-Market Fit Is NOT An Inflection Point](https://www.learnproductmarketfit.com/product-market-fit-is-not-an-inflection-point/) - Product-Market Fit isn’t this thing you strive to reach. Is your product based on a solution that worked for you? Most founders experience a problem, figuring out how to solve the problem for themselves, then think there’s a business. Do you know or are you assuming that people who also experience this problem value
- [Should I Bring On A CoFounder Before Building My Prototype?](https://www.learnproductmarketfit.com/cofounder-before-prototype/) - Take your business as far as it possibly can go before adding a Cofounder into the mix. Have something to show them – numbers, results, happy customers – so your business proposition is real.
- [What You NEED To Know About Surveying Customers For Your Early Stage Startup](https://www.learnproductmarketfit.com/surveying-customers-for-your-early-stage-startup/) - Here's why you need to Nix the customer survey and start those customer interviews (with real customers, not family and friends)!
- [What Are Your Customers Willing To Pay For Your Product? Gauging Pricing Sensitivity](https://www.learnproductmarketfit.com/pricing-your-startup-product/) - Gauge customer pricing sensitivity before spending too much time or money developing your prototype. Don't bulldoze over this critical step.
- [Early Stage Startup Marketing](https://www.learnproductmarketfit.com/early-stage-startup-marketing/) - So many startup marketing tactics, so little time. How do you know what to focus on? How do you know what will pan out? Here's what you should consider when picking a marketing platform
- [How To Ask For Customer Feedback From The Internet](https://www.learnproductmarketfit.com/ask-for-feedback-from-the-internet/) - You’ve explored the problem through Founder/Problem fit and Problem/Value fit. When asking for customer feedback from the internet, you want to remember 2 main principles.
- [How To Do User Acquisition For A Two-Sided Marketplace](https://www.learnproductmarketfit.com/user-acquisition-for-two-sided-marketplace/) - Connecting with new users is hard. Getting users for both sides of your two-sided marketplace? Even harder. My tips on how to do User acquisition for two-sided marketplace.
- [Should You Start A Community Like A Facebook Group? Startup Community Building Tip](https://www.learnproductmarketfit.com/should-you-start-a-facebook-group/) - People need you now, so where is the right place to build your startup community? Don't worry about the foolproof plan, start building now - let me explain.
- [The Startup Competitor You're Not Thinking About](https://www.learnproductmarketfit.com/the-competitor-youre-not-thinking-about/) - There's a startup competitor you're not thinking about. It doesn't have to be this other, big, flashy company. It can be any DIY solution your customer is using.
- [Why Sales And Customer Research Are The Same](https://www.learnproductmarketfit.com/sales-and-customer-research-are-the-same/) - Approach a sales call and a customer research call exactly the same way - with curiosity, listen more than you speak, and determine problems. Let me explain...
- [Looking for Tech Co-Founders: Is that necessary?](https://www.learnproductmarketfit.com/looking-for-tech-co-founders/) - I answer the most common set of questions I see: “Do I need to find a tech co-founder?” and “How do I find a tech co-founder?
- [What is due diligence for startups?](https://www.learnproductmarketfit.com/what-is-due-diligence/) - I chat with Lori Sussle Bonanni, founder of elssus, a multi-disciplined communications consultancy and together we break down what due diligence is.
- [The perfect way to test your startup pitch](https://www.learnproductmarketfit.com/how-to-test-your-startup-pitch/) - Crafting the perfect startup pitch that's going to get investors and advisors storming through your doors is a whole lot of pressure.
- [Why you can't afford to wait on product-market fit](https://www.learnproductmarketfit.com/dont-wait-on-product-market-fit/) - Most popular definitions of product-market fit really only apply to startups with products on the market. There should be a different definition of this term for early-stage or stealth founders.
- [How to Build Momentum For Your Startup By Forming Relationships](https://www.learnproductmarketfit.com/build-momentum/) - Momentum is a big part of entrepreneurship. But momentum doesn't mean rolling quickly ahead. It means taking things slow and steady.
- [Is it worth hiring a startup pitch coach?](https://www.learnproductmarketfit.com/should-you-hire-a-startup-pitch-coach/) - Is it worth it to hire a startup pitch coach? The trick when hiring anyone is to think about your ROI.
- [Don't Get Distracted By Your Startup Competition](https://www.learnproductmarketfit.com/dont-obsess-over-your-competition/) - For an early stage startup, it can be really overwhelming to think about any competitors you may have. Don't get distracted.
- [You Can't Afford To Wait On Product-Market Fit](https://www.learnproductmarketfit.com/you-cant-afford-to-wait-on-product-market-fit/) - You can't afford to wait when it comes to product-market fit. It isn't something you address after you have customers or after you get funding.
- [[The Product Launch Podcast] Product Market Fit and UX with Lab’s Lindsay Tabas](https://www.learnproductmarketfit.com/product-launch-podcast-product-market-fit-and-ux/) - I had the opportunity to talk about product-market fit and user experience with Sean Boyce of The Product Launch Podcast.
- [Startup Product Roadmap & Strategy Case Study](https://www.learnproductmarketfit.com/agile-product-roadmap-strategy/) - Very Common Product Management Problems Jackie came up with the idea for PipSpace at a Startup Weekend event and quickly joined a 12-week tech and business accelerator. With momentum from that experience, Jackie and her co-founder Matthew launched into a full-force campaign to raise their first real round. The product wasn’t ready At the end of
- [Minimal Viable Product: What does this even mean?](https://www.learnproductmarketfit.com/minimal-viable-product-what-does-this-even-mean/) - There’s a lot of talk in the technology community about your Minimal Viable Product (MVP). Just like Product-Market Fit, I believe this is another innovation idiom that is over-used and often used incorrectly. There are so many useless and varied definitions about what an MVP is or should be. No wonder newcomers to digital product
- [DIY Manage Your Product Roadmap: Guidance for Nontechnical Founders](https://www.learnproductmarketfit.com/diy-manage-your-product-roadmap-guidance-for-nontechnical-founders/) - Maybe you understand the concept of creating a Minimal Viable Product (MVP) but even that can seem daunting as a nontechnical founder. You have the vision but may struggle with how to break it down into something manageable and affordable to build now. Cue stage right: You need a Product Roadmap. It feels like rocket
- [[Blind Entrepreneurship] Design and sell the right product before spending too much on the wrong one](https://www.learnproductmarketfit.com/building-the-right-product/) - I had the opportunity to talk about building the right product with Johnathan Gryzbowski on his podcast Blind Entrepreneurship. Listen to the podcast episode here. [2:37] My dad was an engineer, and he insisted that I know how to do things that not all ladies are expected to know. I tell the story of my
- [[LinkedIn] Are you ready for entrepreneurship?](https://www.learnproductmarketfit.com/are-you-ready-for-entrepreneurship/) - Many other professionals ask me if they should leave their corporate jobs and jump all in on their own startup. Since I have spent my entire career working in the technology industry, where a better part of those years were at startups (my own or others), I want to offer my perspective to help you
- [[LinkedIn] The 3 Essentials: Validation, Feedback and Testing the Market](https://www.learnproductmarketfit.com/3-essentials-validation-feedback-and-testing-the-market/) - A single person’s opinion can throw you off both personally and professionally. If one person says it, it’s an anecdote. If two people say it, it’s a coincidence. If three people say it, it’s a theme to address. When you’re developing digital products, a business idea or sussing out a new brand for your startup,
- [[LinkedIn] The Most Valuable Problem: Your Business'​ Foundation](https://www.learnproductmarketfit.com/the-most-valuable-problem-your-business-foundation/) - Many new entrepreneurs believe from the beginning that because they experienced a problem, solving it will make a business. They think, “Because this problem bothers me, it must bother enough other people that this is a business.” The first stage of Product-Market Fit is Problem Exploring. At this stage, you seek to meet the first
- [[LinkedIn] What is Product-Market Fit?](https://www.learnproductmarketfit.com/what-is-product-market-fit/) - Popular PMF definitions include charts that show it as a very specific point a startup achieves between Seed and Series A. It’s often talked about as something completed after a startup develops the product. But PMF is not something you can afford to pursue after the product is built. It should be something you are
- [[LinkedIn] If You're a Nontechnical Founder, Here Are The Signs You're Wasting Money on Development](https://www.learnproductmarketfit.com/nontechnical-founder-here-are-the-signs-youre-wasting-money-on-development/) - You have an amazing idea, you spent time sussing out the details, getting customer feedback and doing market research. You may have wanted a technical co-founder (or not), but you ended up hiring developers to build your minimal viable product (MVP). In my own research from 2017, I found: 5 of 7 entrepreneurs have at
- [[LinkedIn] The Top 10 Reasons Startups Fail All Have the Same Source](https://www.learnproductmarketfit.com/linkedin-the-top-10-reasons-startups-fail-all-have-the-same-source/) - Failure is a big part of growth. But to grow we need to actually learn from failure - whether our own or others' missteps. I pulled data from CBInsights Top 20 Reasons Startups Fail and give you examples, insight, and advice to help you understand and avoid making the same mistakes. From no market need
- [[Thrive Global] Why Do I Feel Lost When I Need to Move Forward?](https://www.learnproductmarketfit.com/thrive-global-why-do-i-feel-lost-when-i-need-to-move-forward/) - As entrepreneurs, we have no existing trail up a mountain to follow. When we feel lost it's because there are large boulders & trees - our own belief systems - that stand in our way. “I’ll be continuing to work from home to keep you all safe,” I told my team. They laughed because we
- [[BoldTV] Designing The Right Product](https://www.learnproductmarketfit.com/boldtv-designing-the-right-product/) - Come on, we all get a buzz on our own ideas, right? And that’s why we spend so much time obsessing over making the solution perfect before showing it to potential customers. We think, “Oh, we experienced this problem and this is the solution that works for us” But even before we answer “does this
- [Client Wins From Q1 2021](https://www.learnproductmarketfit.com/client-wins-from-q1-2021/) - Sitting at your desk, working for someone else, looking for the freedom & flexibility that comes with entrepreneurship? After years self-employed, I do pause to appreciate that I have these two Fs. It’s important to me that my own clients get their slices of freedom & flexibility. When I hear about their wins, wins that
- [[LinkedIn] Training: A Dirty Word in Product Design](https://www.learnproductmarketfit.com/linkedin-training-a-dirty-word-in-product-design/) - “Training” should be a dirty word in product design. When we rely on training to teach a user how to do something we are missing key opportunities for creating better user experiences. And, we’re expanding the cost of adopting our software. The best design should be intuitive because it sets the user’s expectations then meets
- [[LinkedIn] Our Last Benchmarks of Product-Market Fit: Grow & Scale Your Startup Business](https://www.learnproductmarketfit.com/last-benchmarks-of-product-market-fit/) - If you build it, will they come? Entrepreneurs and creators want to believe that if they build a startup business so amazing – and, of course! what they’re building is so amazing – people will naturally love it. All of the major media outlets will write about them and every new user will be an
- [Why Venture Capitalists Pass Up On Startups](https://www.learnproductmarketfit.com/why-venture-capitalists-pass-up-on-startups/) - In a recent Twitter thread, Leslie Feinzaig, Founder & CEO of the Female Founders Alliance, posited on why venture capitalist investors pass up on startups. I really liked her train of thought here. She breaks it down logically, like a geometric proof or a series of if/then/else statements. Leslie boils it down to one
- [Startup Customer Interviews: Asking the Right Questions from the Beginning](https://www.learnproductmarketfit.com/startup-customer-interviews-asking-the-right-questions-from-the-beginning/) - “If I had only one hour to solve a problem, I would spend up to two-thirds of that hour in attempting to define what the problem is.” – Professor of Industrial Engineering at Yale You’ll hear me say time and again that “build a great product” is a misleading trope in the startup world. By
- [Creating Your Startup Customer Segments](https://www.learnproductmarketfit.com/creating-your-startup-customer-segments/) - Creating Your Startup Customer Segments It’s a big feat. Nailing down your customer segments to just 3 at the very early stages challenges our human instincts Here’s the ESSENTIAL criteria: They need to know they have a problem. They need to be looking for a solution NOW. You can’t afford to educate people on the
- [The Importance of Observation](https://www.learnproductmarketfit.com/the-importance-of-observation/) - Watch your customers! When at the grocery store, have you ever wondered if self-checkout is faster than checking out with a clerk at the register? Have you ever been boarding a plane wondering how they came up with which passengers get seated first? And, have you gotten so accustomed to the way Starbucks works that
- [Don't Follow Your Competition](https://www.learnproductmarketfit.com/dont-follow-your-competition/) - You’re a unique snowflake. When I was 12, I thought if I just ate what she ate, I’d be as thin as she was. That’s how I ended up eating a bag of Cheetos for lunch every day. I wouldn’t learn until my 20’s that we all have different metabolisms and body types. Each of
- [Investors Want A Big Target Market... But Here's Why You Want To Think Smaller](https://www.learnproductmarketfit.com/investors-target-market/) - Size matters with investors. What investors want and you want are two different things. Investors want to see a big, impressive target market that can help them justify their investment. You, on the other hand, want the lowest number of features, the lowest price, and the smallest target market. Remember: You’re creating for your very
- [Trim The Fat, Niche Down & Work On Serving Your Startup's Biggest Fans](https://www.learnproductmarketfit.com/trim-the-fat/) - Watch this video for an example on how you can strategically narrow down your startup’s customer segment to the core group of really dedicated super fans! Trim the fat so that your startup is focused on solving a problem for one, very specific customer type. This customer type is called your early-vangelist. They are eager
- [How to Get Customers](https://www.learnproductmarketfit.com/hard-to-get-customers/) - Tell me if this sounds familiar You have an amazing idea for something you and your friends or family can do over the weekend. You run to pitch the idea… … and no one is as excited as you are. Ouch. Now, imagine that this idea is actually a software or physical product you built,
- [Listen More Than You Speak](https://www.learnproductmarketfit.com/listen-more-than-you-speak/) - Customer Interview Rule of Thumb There are decisions that can make or break your success at every turn. From product roadmaps, to designing user acquisition that works, to rocking your investor pitch… and that includes customer interviews You actually want to treat your customer interviews like a first date or therapy session. Why? Because you
- [The Competitor You're Probably Forgetting To Think About](https://www.learnproductmarketfit.com/the-competitor-you-may-be-forgetting-about/) - “Don’t find customers for your product but find products for your customers.” – Seth Godin You’ve honed in on your early-vangelist, the person who experiences the problem you solve so incredibly deeply that they are willing to pay you to solve their problem. But because this problem is so painful to them, don’t forget to
- [How this Founder went from "What do I do with my MVP?" to Having 150+ Customers Waiting to Download](https://www.learnproductmarketfit.com/labs-rose/) - “There are a lot of resources online, but it can be so overwhelming. And, when you don’t even know what you’re looking for, you can fall down rabbit holes.” – Rose Herr, Founder of Polished (previously NailedIt) Have an idea? With so many resources available, startup gurus to follow, and advice from other founders, it
- [Challenge Your Subject Matter Expertise](https://www.learnproductmarketfit.com/challenge-subject-matter-experts/) - Challenge Subject Matter Expertise Why you? Before you invest too much time and money building out your idea, spend some time challenging yourself on why this is the problem you should be solving. Are you over-the-moon excited about all of the endless possibilities to how you can address this problem? Do you feel like it
- [Introduction to Labs*](https://www.learnproductmarketfit.com/introduction-to-labs/) - Stop standing on the sidelines! Want to turn your startup idea into reality? Get the concrete steps to talk to customers and iterate on your product ideas with Labs*: Product-Market Fit For Pre-Seed Startups. Learn more and register for Labs* here. Like this video? Subscribe to my YouTube channel to get my latest tips!
- [What every nontechnical founder needs to know about their MVP](https://www.learnproductmarketfit.com/nontechnical-mvp/) - Nontechnical founders don’t have the luxury of being able to code their prototype… …but that doesn’t mean it’s impossible to build. As a nontechnical founder, the name of the game is solving your customer’s problem, showcasing your unique value proposition, and doing all of that without shelling out a ton of cash. You don’t need
- [Don't Invest Money In Your Prototype Too Soon](https://www.learnproductmarketfit.com/dont-invest-money-in-prototype/) - It’s a good question… How can you get valuable feedback if you don’t actually build a product? Start with your idea. Spend time just talking about what you’re thinking. Validate your audience and the problem you’re solving first… before seeking to validate the solution. Remember that your prototype needs to be as simple as possible.
- [How To Make Warm Introductions Without Wasting Your Time](https://www.learnproductmarketfit.com/on-warm-introductions/) - On Making Warm Introductions In this edition of “Listening in on Lindsay”, I chat with Karin Wolok who is a Superconnector and Community Developer. In this video, she shares her experience with making introductions and connecting people. I am also a natural connector and have found that I am so eager to introduce people that
- [The 3 Questions You HAVE TO Ask On a Customer or Sales Call](https://www.learnproductmarketfit.com/questions-for-customer-call/) - The 3 Questions You Need To Ask On A Customer Research Or Sales Call Before diving into the excitement of product building, there are 3 essential questions that you need to ask your customers. Without the answers to these, you’re fumbling around in the dark, just hoping to find the light switch. “Dear customer, Do
- [A Simple Rule for Qualifying Customer Feedback](https://www.learnproductmarketfit.com/qualifying-customer-feedback/) - When your best friend tells you that your top isn’t flattering, my guess is that you change your top. Right? One person’s feedback is helpful and gives you enough to go on when it comes to your wardrobe. Yet, when it comes to your business, taking one person’s feedback can have catastrophic effects. You rush
- [How to Ask Questions & Talk to Customers: Conducting Research for Your Startup](https://www.learnproductmarketfit.com/how-to-talk-to-customers/) - How To Ask Questions & Talk To Your Customers When building your business, talking to people is really, really important. And that means talking to a variety of people. When conducting customer interviews, there are some important steps: Step 1: Map out some important screening questions to determine who should be interviewed. Step 2: Recruit
- [What To Know Before Meeting with Someone Interested in Partnering with and/or Investing in Your Startup](https://www.learnproductmarketfit.com/meeting-with-partner-or-investor/) - Have a gameplan before that investor meeting. In this edition of “Listening in on Lindsay” I talk with Karin Wolok, Superconnector, Community Developer, and founder. If you’re not preparing for investor or partnership meetings, you have a problem. But if you are, make sure you’re preparing in the right way. There’s some common startup advice,
- [Product-Market Fit, The Early-Vangelist, and Productizing Services](https://www.learnproductmarketfit.com/earlyvanglist-productizing-services/) - Can you apply product-market fit to consulting services? How do you productize those services? If you’re interested in productizing your services, the benchmarks of product-market fit do apply. Every startup business is broken down into three main stages: Problem Exploring Solution Finding & Iterating Growing You’ll want to strategically work through these stages by following
- [Turn Your Startup Customers Into Advisors](https://www.learnproductmarketfit.com/turn-startup-customers-into-advisors/) - Can your startup customers become advisors? Turn your startup customers into your advisors. Here’s how. While doing customer discovery, you’re gathering more insights. And doing research on your customers. You’re in listening mode, soaking up everything you need to know. But at the end of the interview, why not chat with them a little to
- [Talk To Your Customers To Eliminate Startup Risk](https://www.learnproductmarketfit.com/talk-to-customers-to-eliminate-risk/) - Don’t play the guessing game when it comes to what your customer wants. “I was up all night tossing and turning.” Does this sound at all familiar? So many founders feel this way (I have, too!) because starting a business is…a HUGE RISK. Yet sometimes we confuse guessing, not knowing, and being unprepared for the
- [When Can You Start Saying You're an Entrepreneur with a Startup](https://www.learnproductmarketfit.com/when-can-you-start-saying-youre-an-entrepreneur/) - When can you start talking to people about your new business? At what point are you considered a founder? Some may tell you to wait until you have a business name, or have filed for incorporation, or have sold a product, or have raised money. Phooey. This question comes up a lot for
- [Is it worth it to hire someone to run your Twitter account?](https://www.learnproductmarketfit.com/hire-someone-to-run-your-twitter/) - Is it worth it to hire someone to run that social media channel? Do you get social media platform FOMO? Or really, any-new-marketing-tactic FOMO? It can feel like everyone else is doing all of the things, and we’re just running in place, trying to gain traction on one simple social media platform. In a Lindsay

## Pages

- [LearnProductMarketFit.com | Product-Market Fit for Technical Leads and Software Engineers | Product Roadmap | Product Strategy](https://www.learnproductmarketfit.com/) - Find practical guidance on the toughest skills (outside of code) needed to bring technology products to market from an experienced insider and engineer.
- [LearnProductMarketFit.com for Philly Tech Week 2026](https://www.learnproductmarketfit.com/ptw2026/) - Welcome, Philly Tech Week Friends 👋 May 4th – May 8th, 2026 Pull Up a Chair: A Daily Coffee Salon on What It Would Take to Actually Fix Tech To un-break the industry – and I know most of you are feeling the consequences of how broken it really is – we have to start
- [Blueprint to Build](https://www.learnproductmarketfit.com/blueprint-to-build/) - Turn Your Idea Into a Product People Want Learn More Explore features Expand your impact beyond code. But first, we have to overcome these problems: Most popular startup advice isn’t written for engineers like us. It comes from non-engineers who don’t understand how we think or how to guide us and leave out crucial steps.
- [Tools Library](https://www.learnproductmarketfit.com/tools-library/) - The Tools Library Simplified guidance on the toughest non-coding skills needed to bring technology products to market. Crafted by an engineer for other engineers. Turn Your Idea Into a Product People Want with Blueprint to Build Explore the Framework Add to cart Quick View Add to cart Quick View Add to cart Quick View Other Tools
- [Labs: Product-Market Fit for Preseed Early-Stage Startups](https://www.learnproductmarketfit.com/pre-seed-product-market-fit-lab/) - Go from vision to product using this comprehensive blueprint designed by Product-Market Fit Strategist & Startup Advisor, Lindsay Tabas, with proven long-term results.
- [Products](https://www.learnproductmarketfit.com/products/)
- [The Product-Market Fit E-Book that Should Not Be Free](https://www.learnproductmarketfit.com/product-market-fit-ebook/) - FREE DOWNLOAD A BETTER WAY TO PRODUCT-MARKET FIT Learn the one single thing you need to know to avoid all the top reasons startups fail, how to align your business and customer, and which marketing activities you should do before you spend any more money on software development. First Name Email address Leave this field
- [New Customer Acquisition & User Onboarding](https://www.learnproductmarketfit.com/new-customer-acquisition-user-onboarding/) - FREE DOWNLOAD ACQUIRE & ONBOARD NEW USERS This bundle of assets will help you implement the User Acquisition & Onboarding Framework shared in Inside Olivine #25. It includes 6 workbooks & guides with additional design concepts, resources, and examples to increase conversion rates and ensure your first-time user experience is sticky. First Name Email address
- [Labs Founder Stories and Testimonials](https://www.learnproductmarketfit.com/labs-founder-stories/) - Labs* Founder Success Stories Rose kept moving even when her developer stopped responding Jess has 65 people to pilot her dating app Lisa confidently launched a suite of tools to help contemporary art buyers “By honing in on our core offering (photography services) we were able to land a new customer that gave a much-needed
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## Products

- [Networking That Works: Live Sprint & Accountability](https://www.learnproductmarketfit.com/product/networking-that-works-live-sprint-accountability/) - Turn your relationships into real opportunities using LearnProductMarketFit's Networking Playbook. Develop connections that help you move towards your goals.
- [Connect & Conquer: The Engineer's Networking Playbook to Solve Real-World Challenges](https://www.learnproductmarketfit.com/product/how-to-start-networking-on-linkedin/) - Process-oriented guide to networking authentically. Explore new job opportunities, find collaborators, perform customer research & build a support system.
- [Productivity Bundle](https://www.learnproductmarketfit.com/product/productivity-bundle/) - You may think the top unmet needs for startups could be sales, marketing, technical co-founders, or investors. The reality is the thing that startup advisors feel is the #1 holding founders back is the lack of focus. If you're too busy being busy, then you are not executing strategically and efficiently with your time, money, and resources. Highlights: Weekly Planning and Task Prioritization Worksheet: This template demonstrates two methodologies to score your to-do list to determine which items are the highest priority. Planning for a High-Performance Week: One of the best ways to increase productivity is to identify your prime-time energy cycle. This is the time when you are most productive so you should use it on your harder tasks rather than for meetings.
- [New Customer Acquisition & User Onboarding](https://www.learnproductmarketfit.com/product/onboarding/) - 🧯Make a great first impression: A step-by-step guide for successful user onboarding This bundle includes a set of actionable worksheets to guide you through designing a smoother, smarter onboarding flow for your early-stage product. Onboarding is the journey a new customer takes from learning about your product to registering an account and receiving that first bit of value. It’s a tricky handoff between the “marketing customer experience” and the “product user experience.” Inside, you'll map out your current first-touch experience, identify where users are dropping off, and craft an onboarding sequence that turns confused new signups into confident, active users. Whether you're guiding users from LinkedIn outreach, Product Hunt traffic, or early signups from your waitlist, these tools help you bridge the gap between "new account created" and "first meaningful action taken."
- [Startup Assessment: Get Unstuck](https://www.learnproductmarketfit.com/product/assessment/) - Turn startup confusion into clarity. This focused assessment helps founders identify knowledge gaps, validate assumptions, and build with confidence.
- [Blueprint to Build Part 1 & 2: The Full 0-to-1 Product Game Plan](https://www.learnproductmarketfit.com/product/blueprint-to-build-the-0-to-1-product-game-plan/) - Turn Your Idea Into a Product People Want You need a startup blueprint that you can follow. Just like there are tools, systems & patterns for software development, there are tools & systems for effectively going from market & customer research to software requirements. Start Lean Iterations from a Well-Calibrated Starting Point Prioritize the Right Features Follow a Defined Methodology Translate Technical Concepts Identify Your Target Audience This product includes Blueprint to Build Part 1: Scoping the System ($325) and Blueprint to Build Part 2: Engineering the Experience ($375). You receive a $50 discount by purchasing both parts. Explore the Full Blueprint to Build Program
- [Blueprint to Build Part 1: Scoping the System](https://www.learnproductmarketfit.com/product/blueprint-to-build-part-1-scoping-the-system/) - Save time and money by building a rock-solid foundation for your product. Learn how to map the market, pinpoint the most valuable pain points, and craft a clear, compelling product vision to focus your resources on ideas with real traction. This bundle is Part 1 of Blueprint to Build. Blueprint to Build (B2B) is the definitive guide for 0-1 tech product development. With abundantly specific instructions and templates, the B2B frameworks and templates offer practical guidance and implementable instructions from an experienced engineer and startup insider. Learn More: Blueprint to Build
- [Blueprint to Build Part 2: Engineering the Experience](https://www.learnproductmarketfit.com/product/blueprint-to-build-part-2-engineering-the-experience/) - Turn your vision into a testable, user-focused product to validate ideas early, and refine your design for understandability – so you can iterate leanly with confidence and minimal rework. This bundle is Part 2 of Blueprint to Build. Blueprint to Build (B2B) is the definitive guide for 0-1 tech product development. With abundantly specific instructions and templates, the B2B frameworks and templates offer practical guidance and implementable instructions from an experienced engineer and startup insider. Learn More: Blueprint to Build
- [Research: Find & Observe Your Ideal Customer Profile In-Person & Online](https://www.learnproductmarketfit.com/product/research-find-observe-your-ideal-customer-profile-in-person-online/) - When at the grocery store, have you ever wondered if self-checkout is faster than checking out with a clerk at the register? Or, have you ever been boarding a plane wondering how the airline came up with the order in which passengers are seated? When stuff does not work, here's your opportunity This guide will help you: Find your customers online and interact with them Research Google Trends to figure out what they search for Post questions in niche communities & forums posing as your customer looking to solve this problem Nail down the important insights needed for a strong product vision and go-to-market strategy The activities in this guide are crucial for attracting potential customers for interviews and taking surveys.
- [Product Management Essentials](https://www.learnproductmarketfit.com/product/product-management-essentials/) - Always know what to prioritize. Spend your development resources wisely. Logical and reasonable goals, right? Poor Product, Product Mis-Timed, Lose Focus and Pivot Went Bad are all part of the top 20 reasons startups fail. The Lady Engineer® Product Management Essentials will help you navigate the product development lifecycle, ensuring you don’t fall victim to these common mistakes that derail many promising ventures. Learn how to: Develop a new product roadmap, Prioritize your backlog, or Manage a pivot based on real feedback This bundle provides practical tools and guidance to help you avoid the missteps that lead to failure. Focus On The Features That Will Make Customers Happy And Make You Money.

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