Research: Find & Observe Your Ideal Customer Profile In-Person & Online

$75.00

When at the grocery store, have you ever wondered if self-checkout is faster than checking out with a clerk at the register?

Or, have you ever been boarding a plane wondering how the airline came up with the order in which passengers are seated?

When stuff does not work, here’s your opportunity

This guide will help you:

  • Find your customers online and interact with them
  • Research Google Trends to figure out what they search for
  • Post questions in niche communities & forums posing as your customer looking to solve this problem
  • Nail down the important insights needed for a strong product vision and go-to-market strategy

The activities in this guide are crucial for attracting potential customers for interviews and taking surveys.

Description

Your purchase includes:

  • Observing Your Customers in the Wild: Research Tools – Observation (18 Pages | PDF)

What you can accomplish:

  • Learn how to gain crucial insights about your target customer and problem through observation (a.k.a. ethnography) both in-person and online
  • Gather the most commonly asked questions, limiting beliefs, and existing solutions
  • Catch nuances critical to integrate into your product and marketing strategies
  • Leverage Reddit and Facebook to find your customers talking about the problem you solve online
  • Get advanced tips and tools for using Reddit without upsetting moderators, coming off as a creep, or getting banned

Additional Notes

  • Workbook forms, case studies, related resources
  • Form elements in PDF documents are editable
Single workbook with readings & exercises
PDF File with Editable Form Elements
Useful for startup founders, business owners, and innovation practitioners researching their ideal customer profile, associated pain points, and potential solution ideals.