Spin the wheel: What’s going to elicit an eye-roll today?
It’s ☄️ The recently downloaded app that leaves you in utter confusion. ☄️
Creators & Product Innovators: Did you know you have 8 to 15 seconds to connect with a new user before they jump ship?
There are thousands of amazing product ideas that start dead-in-the-water because their interface, messaging, and functionality fail to match customer expectations.
If you’re wondering why you have so many app downloads but not as many new user accounts…
Or, perhaps you have new user sign-ups but few of them return after a week…
Of course, you have problems with user acquisition, onboarding, and your first-time user experience.
What might be news is that the solution is rarely more features or better training. ????
Instead, the solution most often involves refining the copy that accompanies each step of the onboarding process.
If you’re struggling, it’s your lucky day: I have a framework for defining what you need to say at each step, and I had the most fortunate opportunity to share that with Olivine Marketing and their audience of Product Marketing Managers
Want the framework? Check out my guest post and guide on Inside Olivine.