Creating Your Startup Customer Segments
It’s a big feat.
Nailing down your customer segments to just 3 at the very early stages challenges our human instincts
Here’s the ESSENTIAL criteria:
- They need to know they have a problem.
- They need to be looking for a solution NOW.
You can’t afford to educate people on the problem. You can’t afford to educate people on why they need a solution right this second.
You’ve nailed it down to 3 hypothetical segments that fit those two essential criteria.
Now what?
Pick the 1 segment to focus on by thinking about the resources already out there.
This means competitors or DIY solutions that they’ve hacked together.
Which segment is really being underserved?
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